This price is lower than any discount we’ve seen over Black Friday and Cyber Monday. In fact, it’s the lowest price we’ve seen since late July of this year, when it was £197. While the current price is £2 more than that last drastic dip, the present deal still shaves £81 off the highly rated smartwatch (we gave it 4 stars out of 5 – here’s why). If you just want to see Fitbit deals though, we have a dedicated round up for that too, with expert buying advice. Somrata researches and writes about the best tech deals to help readers make smart, informed buying decisions. She’s an expert on accessories and also reviews laptops, phones, audio and other devices.